idcom.ai

For the Chief Commercial Officer

Every point of margin, traced to the decision that made it.

Maximize commercial performance — from the profitability cascade down to the individual invoice line.

Revenue optimization, customer prioritization after cost-to-serve, channel and sub-channel performance, and the coaching flags that tell you which rep needs a conversation this week. Every filter carries across the module, so the slice you pick follows you.

Book a demo See the modules

What you'll surface

The questions you're asked at Monday review.

None of these are answered by a dashboard that stops at revenue. Each one needs the cascade underneath it — cost-to-serve, mix, trade spend, the rep who owns the account — and that is exactly what the modules below carry.

  • Which customers are growing, which are quietly slipping, and who needs a call this week?
  • Which accounts actually make money after cost-to-serve — and who should we renegotiate?
  • Are we on track to hit AOP this year — and where exactly is the gap?
  • Which channels and sub-channels are earning their margin?
  • Which reps are carrying the team, and which need a coaching conversation?
  • Which promotions should we stop, and which should we scale?

IDCOM.ai delivers

What IDCOM.ai delivers to the commercial org.

Six deliverables, drawn from the modules your team already works in. Same canonical data model, same KPI definitions — which is why the number in your board pack matches the number your sales director quotes.

Revenue optimization

The P&L cascade from gross revenue to net profit, plan-vs-actual variance with a run-rate projection, and RGM bridges that decompose every move into volume, price, mix, trade and cost — reconciling exactly.

→ Sales · Variance & RGM

Customer prioritization

A health scorecard triaging every account Strong / Moderate / At-Risk on five metrics, plus the at-risk call list — retained customers down more than a configurable threshold, sorted by largest decline first.

→ Customers

Channel performance

Revenue, margin and mix by channel, sub-channel, region and partner level, with cascading filters that carry across every page — so scoping to a slice on one screen carries to the next.

→ Sales · Financials

Sales productivity

Rep and territory league tables with revenue, YoY, margin and AOP attainment — plus coaching flags for concentration risk, double-digit declines, reps who opened zero new customers, and reps losing five or more accounts.

→ Sales

Customer profitability

Per-customer P&L with Growth × Profitability quadrants and cost-to-serve outliers — the renegotiation shortlist, built from your own cost data rather than a gut feel.

→ Customers · Financials

Commercial execution intelligence

Field surveys close the loop: pricing audits, planogram compliance and competitor scans captured by reps — geo-tagged, photo-backed and risk-scored.

→ Surveys · Promotions

Ask AI · included

“Which customers are at risk this month, and what are they worth?”

Every module ships with an AI assistant you can ask in plain language. It answers from the same curated metrics you see on-screen — with charts, and citing the source — while your customer names are pseudonymized before anything reaches the model.

Explore Ask AI

Ready to see it on your data?

Request a demo and we'll walk you through the modules with sample data shaped like yours.

Request a demo