Distribution gaps
Numeric (ND%) and weighted (WD%) distribution per brand, a coverage rate for this year's buyers against last year's universe, coverage by channel, and a gap table of the customers missing your top brands.
→ Customers · Products
For Distribution
Where the gaps are — and what the white space is worth.
Availability, coverage, execution.
Numeric and weighted distribution per brand, peer-group white-space detection with a revenue number attached, an interactive map of every depot and the customers it serves, and rate-of-sale sitting next to distribution so you can tell slow from under-distributed.
What you'll surface
The questions distribution has to answer.
Coverage, availability and the depot network are one picture, not three. Every answer below reads from the same canonical model — so the gap list you hand the field and the map you present in the review are built from the same numbers.
- Where are the distribution gaps — which accounts don't stock our top brands?
- What is the white space actually worth?
- Which depot serves which account — and which is most profitable to operate?
- Is the mandatory range being complied with?
- Which SKUs are everywhere but slow, and which are fast but under-distributed?
- Where are our customers physically concentrated on the map?
What IDCOM.ai delivers
What IDCOM.ai delivers to distribution.
Five things the distribution seat needs from an intelligence operating system — each one running in production today, in the modules named below the card.
White-space analysis
Peer-group detection: for each customer, the high-performing SKUs its peers stock that it doesn't — ranked and revenue-weighted, so every gap arrives with a number rather than an opinion.
→ Products
Availability intelligence
Rate-of-Sale reported alongside ND% and WD%, so you can separate a product that is everywhere but slow from one that is fast but under-distributed — plus mandatory-range compliance scored per customer, with the revenue opportunity behind each gap.
→ Products · Customers
Depot and network view
Every metric rolled up to the DC: a revenue league table with YoY and gross-margin tint, channel and CDP mix per warehouse, monthly trend lines, and an interactive map of each depot with the customers it serves — including a service-line overlay showing exactly which depot delivers to which account.
→ Sales
Distribution map
Region bubbles and customer pins on an interactive map, with product-comparison overlays and white-space detection — see exactly where a SKU or brand sells, and where it should but doesn't.
→ Products
Now live
Route optimization, call-cycle planning and geographic territory design now ship in the Territory Optimizer — design balanced territories, drag customers between them to fine-tune, plan weekly routes, and export field-ready call cards.
Ready to see it on your data?
Request a demo and we'll walk you through the modules with sample data shaped like yours.
Request a demo