Brand health
Aided and unaided awareness, consideration, preference, purchase intent, NPS and attribute scores tracked wave over wave — with quarter-on-quarter deltas and correlation to the campaigns that ran between waves.
→ Marketing
For Brand Management
Which brands earn their shelf — and which are just complexity.
Build profitable brands.
Brand health wave over wave, portfolio roles and lifecycle staging, competitive monitoring across search and social, and consumer insight captured both in survey and in the aisle — with the margin pool that says which brands actually pay for themselves.
What you'll surface
The questions a brand owner has to answer.
None of them are answered by a tracker deck that lands a month late. They are answered when survey, campaign, competitive and sales data read from the same canonical model — so the brand story you tell is the one the margin pool supports.
- Is brand health improving wave over wave — and did our activity move it?
- Which brands are Stars worth defending, and which are Dogs?
- What are competitors doing, and where are they gaining?
- How much of revenue comes from products we launched recently?
- Which SKUs only sell on deal?
- What do consumers actually think — and what does the shelf actually look like?
What IDCOM.ai delivers
What IDCOM.ai delivers to brand management.
Six things the brand seat needs from an intelligence operating system — each one running in production today, in the modules named below the card.
Portfolio intelligence
A BCG-style role matrix (Star / Cash Cow / Question Mark / Dog), price-pack architecture on category-local tiers, lifecycle staging from launch to decline, and an NPD vitality score that says how much of revenue comes from recent launches.
→ Products
Competitive monitoring
Brand signals aggregated by brand and date with a seven-day trend direction, z-score anomaly alerts against a 30-day rolling baseline, and competitor scans captured by reps in the aisle.
→ Marketing · Surveys
Consumer insights
Brand pulse surveys plus field intelligence — pricing, planogram compliance and competitor presence — geo-tagged and photo-backed, so the consumer view and the shelf view sit side by side.
→ Surveys · Marketing
Promo dependency
A dependency score from 0 to 100 per SKU measuring how much of its volume only moves on deal — the products that look healthy right up until you turn the promotion off.
→ Products · Promotions
Margin pool
A full P&L waterfall per SKU from sales revenue to net profit, and a composite delisting score for the tail — so the rationalization conversation is defensible in the room.
→ Products
Ready to see it on your data?
Request a demo and we'll walk you through the modules with sample data shaped like yours.
Request a demo