For the CMO
Grow brands profitably — with campaign ROI measured against a real baseline, not impressions.
Campaign uplift and ROI, media mix efficiency, digital performance, brand health wave over wave, and the promotion analysis that separates true incremental lift from the volume you would have sold anyway.
What you'll surface
None of them are answered by another impressions report. They are answered when campaign, media, survey and sales data read from the same canonical model — so the uplift you claim is the uplift Finance sees.
What IDCOM.ai delivers
Six things the marketing seat needs from an intelligence operating system — each one running in production today, in the modules named below the card.
Brand health tracked wave over wave — aided and unaided awareness, consideration, preference, purchase intent, NPS and attribute scores — with quarter-on-quarter deltas and correlation to the campaigns that ran between waves.
→ Marketing
Uplift measured against a pre-period baseline and ROI = (incremental revenue − investment) / investment. Every campaign scored the same way, so the comparison is honest.
→ Marketing
CPM, CPC, CTR, engagement rate and a bill-board score derived from your platform exports — turning raw creative-level data into something comparable across channels.
→ Marketing
Brand pulse surveys plus field intelligence captured by reps — pricing audits, planogram compliance and competitor scans, geo-tagged and photo-backed.
→ Surveys · Marketing
A causal baseline and incrementality attribution separate true lift from what would have sold anyway — with halo and cannibalization named, so a launch that is really just stealing from a sibling does not fool the plan.
→ Promotions
Media mix efficiency, portfolio roles, and the elasticity that says where the next dollar works hardest — plus z-score alerts when sentiment drops or search volume spikes.
→ Marketing · Products
Request a demo and we'll walk you through the modules with sample data shaped like yours.
Request a demo