Overview
Headline campaign performance on one screen — spend, incremental revenue, ROI and reach across the portfolio — so the marketing conversation starts from outcomes, not activity.
Marketing module
Prove what marketing did to the number — not just to the impressions.
Eight views linking campaigns, media spend, digital performance and brand health back to the sales they moved.
Measure campaign uplift and ROI against a pre-period baseline, see your media mix and digital funnel, track brand health wave over wave, catch anomalies with automatic alerts, and correlate a survey-based brand pulse with the campaigns that ran. One click exports the campaign brief as a PDF.
What's inside
Eight pages, from spend to brand health.
Each page sits one click from the others. The filters you set — date range, channel, sub-channel, region, partner level, segment — carry across the module so you're always slicing the same base.
Campaigns
A campaign list and per-campaign detail with uplift measured against a pre-period baseline, incremental revenue, and ROI = (incremental revenue − investment) / investment — every campaign scored the same way.
Media Mix
Spend broken down by media channel with efficiency per channel, so you can see where the budget goes and which channels are actually pulling their weight.
Digital Performance
Derived digital metrics — CPM, CPC, CTR, engagement rate and a bill-board score — from your platform exports, turning raw creative-level data into comparable performance.
Brand Pulse
Survey-based brand tracking wave over wave — aided and unaided awareness, consideration, preference, purchase intent, NPS and attribute scores — with quarter-on-quarter changes and correlation to the campaigns that ran between waves.
Brand Tracker
Brand signals aggregated by brand and date with a seven-day trend direction, so you can watch momentum build or fade in near real time across search and social.
Alerts & Sentiment
Z-score anomaly detection against a 30-day rolling baseline flags sentiment drops, volume spikes and search declines, with a lexicon sentiment classifier tagging what's driving them.
Campaign PDF Export
A one-click, four-page executive brief per campaign — verdict, snapshot, uplift, brand impact and recommendations — generated asynchronously and ready for the leadership meeting.
What you'll surface
The questions the CMO brings to the commercial review.
The Marketing module is built around the conversations distributors and CPG manufacturers actually have — not generic BI. Each view is opinionated about the next question, and the filters carry you straight to it.
- Which campaigns actually moved revenue, and what was the ROI on each?
- Where is the media budget going — and which channels earn their spend?
- How is brand health trending wave over wave, and did the campaign move it?
- What just changed in sentiment or search volume that we should react to?
- How does our share of voice compare, and where are competitors gaining?
- Can I hand leadership a campaign brief without building a deck?
What we need from you
A campaign master to start. Signals and surveys deepen the picture.
Map your existing spreadsheets to our canonical schema through the ingestion wizard — column names don't need to match ours. Required sources power campaign uplift and ROI immediately; the optional signals turn on media mix, digital performance, brand tracking and the survey-based pulse.
| Source | Description | Required |
|---|---|---|
| campaign_master | Campaign master | Required |
| sales | Sales transactions (for uplift) | Required |
| media_spend | Media spend by channel | Optional |
| digital_performance | Digital performance export | Optional |
| brand_signals | Brand signals (search / social) | Optional |
| brand_mentions | Brand mentions | Optional |
| brand_pulse_survey | Brand pulse survey | Optional |
Full schema details on the Data Schema page once you sign in.
Ready to see it on your data?
Request a demo and we'll walk you through the modules with sample data shaped like yours.
Request a demo